EIR Opportunity in India (Hyderabad/Secunderabad): Marketing

Volunteer Opportunity in India (Hyderabad/Secunderabad)

Location:  Hyderabad/Secunderabad, India;

Description of Hyderabad, India:

Steeped in history, thronged with people and buzzing with commerce, the Old City of Hyderabad is one of India’s most evocative ancient quarters. Exploring the lanes of this district, with its chai shops and spice merchants, you’ll encounter a teeming urban masala of colour and commerce. Looming over the Old City is some of Islamic India’s most impressive architecture.  

Hyderabad’s other pole is far younger and west of the centre – its Hi-Tech City, or ‘Cyberabad’, and other districts like Banjara Hills and Jubilee Hills are replete with glittery malls, multiplexes, clubs, pubs and sleek restaurants.

Description of Secunderabad:

Secunderabad is the twin city of Hyderabad located in the Indian state of Telangana. Secunderabad was established in 1806 as a British cantonment. Although both the cities are together referred to as the twin cities, Hyderabad and Secunderabad have different histories and cultures, with Secunderabad having developed directly under British rule until 1948, and Hyderabad as the capital of the Nizams’ princely state of Hyderabad.   

Geographically divided from Hyderabad by the Hussain Sagar lake, Secunderabad is no longer a separate municipal unit and has become part of Hyderabad’s Greater Hyderabad Municipal Corporation (GHMC).  Both cities are collectively known as Hyderabad and together form the fifth-largest metropolis in India.

Company/Organization Type:  For-Profit

Mission:  

  • Reduce maternal mortality/morbidity by improving offtake of antenatal care among working poor communities
  • Provide dignified, quality, affordable maternal care to the working poor families of urban areas

Start Date:  No preference

Length of Internship:  8 weeks

Tasks/Activities:

  • Understand the present market and competitive positioning of the organization.
  • Understand how the market has changed since the organization was established.
  • Conceptualize and test the new competitive positioning.

Skills/Expertise Desired:

  • Marketing research
  • Developing marketing positioning and communications

Desired Accomplishments by End of Internship:

Development of a fresh, competitive positioning for the organization

Personal Qualities Desired:  None specifically

Prior Experience Required: Marketing

Language other than English Required:  No

Additional Information:

Given the nature of the work, the EIR should be a female as she would stay in a private room at our hospital

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